NEO – a reinvention

The Neo collection from Emirates represents a transformation, a reinvention. Bespoke materials created for a unique purpose are recycled and reformed into distinctly individual, limited-edition products for today, each with a story to tell.

Neo reflects the creativity in reinvention, moving from one state to another in a process of renewal. An essence of history remains in every piece of the collection, retold as part of Neo.

Collection one – Emirates Team New Zealand

The first release from the Neo collection features special edition totes crafted from North Sails 3Di sails. These sails were once out on the water at prestigious events with Emirates Team New Zealand, and now repurposed for stylish bags with a history.

Upcycled at a facility in Dubai, these sails have been transformed into one-of-a-kind collectible bags. Slight variations in each design means your tote is unique. These 3Di sails are designed to endure the harshest conditions, making our totes stylish, lightweight, tough and practical.

The sails in this collection include:

• A sail from an AC45 used in the World Series between 2011 and 2012, which led to the 2013 Americas Cup in San Francisco.
• A sail from an AC50, pivotal during Emirates Team New Zealand’s victorious 2017 Americas Cup campaign in Bermuda.
• A Code 0 sail from an AC75, extensively tested leading up to the 36th Americas Cup in 2021.

Future Neo collections

Look out for more unique products from Neo in the coming months for eco-conscious consumers.